Tuesday, November 10, 2009

This Cannot Be Good News....



Over the past several years, we have seen a number of interesting trends in golf - some worthy of a little ink (e.g. major winners other than Tiger, adjustable face drivers), and some completely uninteresting (e.g. Phil's attempts at fashion forwardness, the media's patience (and continued obsession with) Michelle Wie) .
One of the curious ones has been the "youth movement" put forward by Cobra Golf. Not only have they assembled a worldwide posse of kick ass players (Good Ol Boys, Latinos, Aussies, and my favorite Brit), but they have also really pushed the envelope in a number areas (the "Power Game", fashion forwardness, etc.). With a stable that includes major winner Geoff Ogilvy, heartthrob Camilo Villegas, adult film star John Ryder Cup stud J.B. Holmes, and the stylish and steely eyed Ian Poulter, Cobra seemed to really have a feel for a certain "type" of player to have sporting it's logo and weilding it's sticks on the big stage. Not so fast though...
The news broke rather innocuously today "Ogilvie switching to Titleist"...no big deal, since he is staying within the Acushnet family, right ? Buried within the 3 paragraph story,however, was the news that "Acushnet is moving away from a Cobra presence on Tour".... Say what ? With a quartet of young,talented, camera friendly staffers like that ? I'm sure the folks in marketing can explain that one to us....but I know a zillion teenage girls just won't feel the same seeing Camilo in the Castro hat emblazoned with Titleist on the front...

2 comments:

Heather said...

Wrong, all wrong! Me and "a zillion teenage girls" are together on this one.

kokogirl said...

I guess that the golf sales from Cobra do not justify playing the tour pros? I know lots of old people at my club play cobra clubs, which makes sense since they actually have senior flex iron sets made for guys (or ladies like me) with slower swing speeds. But these guys don't play Cobra because of Camillo or Poulter.
If this does not make sense I have drank 1/2 beer and I am a light weight.